Dollar General created its abbreviation, the letters “DG”, as a store brand for “cheap” household products sold through Dollar General stores. DG is also the NYSE symbol of the company. In June 2010, Dollar General outbid Dolce and Gabbana for the “DG.com” domain name, purchased in a separate sale from EMC Corporation, inheriting the no longer existing computer manufacturer Data General. in. Dollar General became the 107th largest company in the world to own an abbreviation is the 2-letter Internet address. The DG logo is used by the company for a variety of domestic products called DG Home, DG Baby, DG Health and DG Body. In 2017, Dollar General secured an exclusive contract to sell Jolt Cola in its stores.